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The Magic Planet Community
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Global
Imagination believes that the relationship we have with our customers is the
most important part of our business. Our goal is to make sure that customers,
both existing and new, receive a high impact return on their Magic Planet
investment in the shortest possible time. To that end, Community is a place to
share exhibits, “stock footage” and animation templates, as well as ideas,
expertise and feedback.
Both existing and new
customers gain ready-made tailorable exhibit solutions and promotional media,
as well as access to a broad base of expertise that will help leverage their
efforts. The Magic Planet Community is a place where our customers can interact
easily with each other and with Global Imagination.
In concrete terms, the
Magic Planet Community consists of two things: first, a repository of exhibits,
animations and templates contributed by our customers, our partners, and by Global
Imagination; and second, a searchable bulletin board where customers can ask
questions, look for answers, and chat with other members.
The repository of exhibits,
animations and templates serves two purposes. First, it serves to reduce the
cost of building exhibits and promotional media, and second, it exposes an
organization’s work to potentially hundreds of thousands of people who view the
Magic Planet annually.
By starting from a
ready-made template that’s very close to what they want, customers can
significantly reduce the time and money it takes to complete their exhibit or
media, and begin recouping their investment. In some cases, they can have a
complete, polished exhibit up and running the same day that they install their
Magic Planet.
Our
customers were the
first to express the benefits of exposing their organization’s work to
potentially hundreds of thousands of addition people annually who see the Magic
Planet. Customers understood that if they produced exhibits and animations
used by other Community members, they would receive “brand awareness” from the
ultimate viewer of the exhibit. For example, when NASA produces an exhibit
such as their solar system exhibit, the touchscreen has the NASA logo. As a
result, whenever the exhibit is seen, the viewer associates the exhibit with both
NASA and the organization who displays the exhibit. A number of organizations
have chosen to use NASA’s exhibit as the basis for their own “tour of the solar
system”. In this way, tens of thousands of additional people see NASA’s
exhibit every year as a result of NASA’s commitment to the Magic Planet
Community.
The
Community is also a
place that customers can go to access to a broad range of expertise in a wide
range of disciplines – in other words, they can use the Community as a resource
when they need help. It’s an “active” knowledge base. If they can’t find an
answer by searching through the various topics, they can post a question and
get a quick reply. In addition, they can post “domain specific” questions -
questions that are specific to their particular expertise (e.g. “how would you
suggest I illustrate dinosaur migration? Where can I go to get the background
data?”, or “I’d like to have a background of fireworks for my product launch
video on the Magic Planet. Where can I get it, or how do I create it?”). They
can expect an answer, sample or template from another Community member with
similar expertise. As with the repository, this can substantially reduce the
time and effort that goes into building and maintaining an exhibit or media.
Community
Content: Exhibits and Animations
In the Exhibits section below you’ll find some
examples of the exhibits available within the Magic Planet Community, as well
as some examples of the content that various customers have agreed to provide.
In the Animations section below you’ll find a link to
the on-line catalog of Community images and animations collected and developed
by Global Imagination.
Exhibits
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EARTHQUAKE! Life
on a Restless Planet
The
exhibit is designed to give the public a "real feel" for
earthquakes and the cutting-edge seismic research taking place at Scripps
Institution of Oceanography. A variety of interactive displays help visitors
explore what causes earthquakes, why they occur where they do, how scientists
study earthquakes, and how this research benefits society. By providing a
global perspective, the Magic Planet is especially effective for facilitating
understanding of key exhibit concepts, including plate tectonics, and the
relationship between seismic activity and plate boundaries.
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Birch Aquarium at Scripps
has kindly agreed to make its Magic Planet exhibit content, including
EARTHQUAKE! Life on a Restless Planet, available to other Magic Planet
customers.
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Chabot Space and Science Center is using the Magic Planet primarily for
educational outreach in their classrooms, at local schools, and summer camp
projects. Among other topics, they use the Magic Planet to illustrate global
climate change to elementary school students. They also use the Magic Planet
for fundraising at special donor events around the San Francisco Bay Area.
Chabot has developed several in-house animations. For example, they've
developed an animation which brings to life an ancient Chinese celestial map,
originally in stone, using a spherical sky projection - the first time its been
seen this way in over 2000 years.
Chabot Space & Science Center has kindly agreed to make Magic
Planet exhibits and animations available to other Magic Planet customers.
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FSU's Center for Atmospheric and Oceanographic Prediction Studies utilizes the
Magic Planet to make the complex science of global climate variability
intuitively understandable to students, the press, funding organizations,
government officials, and the general public. The Center's Magic Planet is used
to visualize a wide range of topics including the interrelationships between
sea surface temperature and wind, storm formation and progress, and global
anomalies of ocean temperature.
FSU's Center for
Atmospheric and Oceanographic Prediction Studies has kindly agreed to make its
Magic Planet animations and content available to other Magic Planet customers.
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Griffith Observatory
Griffith Observatory is
developing an exhibit to help visitors develop an intuitive understanding of
the Earth’s day-night cycle. The Griffith Observatory has kindly agreed to
make its Magic Planet animations and content available to other Magic Planet
customers.
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Iogen is the world leader in cellulose ethanol, a renewable energy and
transportation fuel. Iogen's unique cellulose ethanol technology is used to
create a cellulose-based, renewable fuel that reduces carbon dioxide emissions
by more than 90% compared to gasoline.
Iogen utilizes their Magic
Planet to illustrate the public policy issues surrounding greenhouse gas
emissions. Iogen's Magic Planet serves as the focal point in their visitor
center lobby.
Iogen has kindly agreed to
make its Magic Planet animations available to other Magic Planet customers.
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Maryland Science Center utilizes the Magic Planet to
provide a fun, interactive and educational experience for its visitors on the
topic of the Earth's Dynamic Systems. The exhibit breaks Earth's Dynamic
Systems down into several categories: Atmosphere, Biosphere, Cryosphere, and
Hydrosphere. In the "cockpit" of the attached control station, the
visitor can traverse through a series of graphical touch-screen pages,
controlling the Magic Planet, while exploring informative facts and
captivating animations.
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The Maryland Science Center has kindly agreed to make its Magic Planet exhibits, including Earth's Dynamic
Systems, available to other Magic Planet customers.
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NASA uses their Magic Planets in a wide variety of ways: in lobbies, visitor
center exhibits and tradeshows, education and outreach, at satellite launches,
press conferences, and so on. It has been used to help tell NASA's
"stories" in a more compelling way to children and adults alike. It's
been used to brief senators, congressmen, and even the President of the United States.
In addition to the wealth
of global and planetary imagery available from NASA for use with the Magic
Planet, NASA has developed three main exhibits.
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The Mars-Earth
Connection
For the landing of the Mars Rovers, NASA developed a Magic Planet exhibit
whose purpose is to illustrate the Mars-Earth Connection - to illustrate what
we can learn about the Earth through our investigation of Mars. The exhibit
is on standing display in the NASA Ames Visitor Center. It has also been at
NASA Headquarters.
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Aura - To
Understand and Protect the Air We Breathe
Developed for the Aura satellite launch, NASA's Aura exhibit has been
instrumental in NASA's effort to communicate Aura's mission. The exhibit was
on hand at the NASA launch for viewing by the press, dignitaries, and the
viewing public. Afterwards, it was on standing display in the lobby of NASA
headquarters and at Goddard Space Flight Center.
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Earth, Moon,
Mars and Beyond
The Magic Planet is the cornerstone of NASA's new showpiece exhibit Earth,
Moon, Mars and Beyond. Earth, Moon, Mars and Beyond communicates NASA's
vision for its future. NASA's goal in designing the exhibit was to
communicate its vision in the most compelling way possible. Earth, Moon, Mars
and Beyond is touring worldwide.
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Solar System
Tour
NASA's Solar System Tour exhibit provides a complete range of information
about the various planets in our solar system, along with insightful
corresponding animations on the Magic Planet. This exhibit has been the
basis for a number of other exhibits on display worldwide.
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NASA has kindly agreed to
make all its Magic Planet exhibits and content available to other Magic Planet
customers.
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The National Center for Atmospheric Research (NCAR) is using their Magic Planets
for education and outreach, tradeshows and technical meetings, and scientific
research. In addition, they've developed an exhibit on Climate Change for use
in their main lobby.
NCAR has kindly agreed to
make its Magic Planet exhibits and animation available to other Magic Planet
customers.
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NOAA is
using their Magic Planet for education and outreach, tradeshows, executive
briefing and scientific research. Among other content, they have developed
a set of lesson plans for use with video globes such as the Magic Planet.
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NOAA has kindly agreed to
make its Magic Planet exhibits and animation available to other Magic Planet
customers.
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The Magic Planet is the centerpiece in the Ocean Institute's Beneath the Sea in
3D exhibit and teaching station. It provides an interactive visitor experience
for the public on weekends and a student-centered earth science exploration
activity for middle school students during the week. The Magic Planet is also
used during teacher workshops, instructor and volunteer training, and even
serves as a great aesthetic enhancement during special events.
The Ocean Institute has
kindly agreed to make its Magic Planet exhibits, including Beneath the Sea in
3D, available to other Magic Planet customers.
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The College of Oceanic and Atmospheric Sciences (COAS) is using the Magic
Planet to help create new scientific understandings, educate the next
generation of Earth scientists, policy makers, and advisors, and disseminate
knowledge of oceanography, the Earth and its environment. The Magic Planet
provides a unique and powerful way to show students and the public how the
Earth works as an integrated system. For example, by overlaying ocean and
atmosphere data sets, it's possible to see how they interact in ways that
cannot be done easily with maps.
COAS has kindly agreed to
make its Magic Planet animations and content available to other Magic Planet
customers.
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Animations
Global
Imagination has collected and developed hundreds of images, animations, and
stock footage loops for the convenience of its customers. Customers easily can
find animations on the Internet that work, without modification or
pre-processing, on the Magic Planet. Or, they can browse the catalog
of content that we’ve compiled for easy
access.
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